Who is she:

She is young at Heart! Raised in NYC by her older sister, Doris. Bernice is a proud Latina business owner who loves Pink and enjoys fashion. 

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What is she about: 

The simple things in life make her happy. It's never so much about the price tag, as it is about the value, says Bernice. What does it add to your self-care or self worth, including your mental state that makes a pretty valuable difference. (Emotionally & Mentally)

 Along with the color pink, Bernice finds joy in heels, dramatic accessories, and make up. She loves family outings, dancing and more so helping others.

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Where she finds purpose:

Bernice is Co-Founder of Girls Of Deliverance, Non-profit Organization and a part of Cycle Breakers Outreach Services. Bernice considers her free time to help others. She services out to the communities in need. Youth mentoring and more!  

 She is a mother of two, and is extremely close to her adult daughter, Destiny, who she considers her right hand Gal. Without her daughter Destiny, Bernice says she is nothing. 

After years of using and wearing other brands' pink lipstick, Bernice decided to get into the fashion and the makeup world, establishing her very own pink lipstick brand. Bernice says she wanted to create something that is fun, pretty and soft. 

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Her Mission Statement:

  Her  mission is to empower and inspire women of all ages through the uplifting power of the color pink. I aim to establish the Pink brand as a symbol of confidence and self-expression, providing beauty products and experiences that enhance women's natural beauty and allow them to express themselves without having to say a word. Her ultimate goal is to create a community where women feel empowered, beautiful, and confident in their own skin, embracing the transformative effect that the color pink has on their lives. 

 

How it all begun:

Bernice started out with creating her favorite color pink lip wear. A vibrant and long-lasting color lip-wear for women that enjoy the color PINK.  “Psychology says, In general, pink is a color that evokes positive feelings related to tenderness, delicacy, childishness, and, in the adult sphere, romantic love, without sexual overtones.”  Thereafter she continued to embrace her passion by creating additional shades of lipstick with a story to tell. Behind every shade of lipstick there is a story.  Visit our story’s page for more ..